Static Magazine
2025
Overview
A fashion magazine inspired by the Spike Lee Joint : Do the Right Thing. The narrative loosely follows Radio Raheem’s Love and Hate poem that he gives to Mookie, and promotes the movies loud and colorful 90’s flare with a fresh new energy.
Photography
Magazine
Typography
Cover and back cover
The magazine is organized into two sections, Good and Evil, or Love and Hate.
The story of Hate maps a looming tension with Kory scoring a burning red bomber, while the story of Love closes the narrative with a hopeful and softer tone, balancing out the overall visual and narrative image.
The hand motif appears throughout the magazine as a visual and symbolic anchor.
Referencing a key moment from the film, it serves as a metaphor for duality, shifting between intimacy and violence, care and harm depending on context. Repeating this motif helps reinforce the central tension that runs through the narrative.
The story is narrated throughout by the voice of Senor Love Daddy.
Extras
Other promotional development
I also produced several other promotional artifacts to expand the breadth of the overall campaign. This included some more photos, alternative covers, some posters, and a billboard.
